Quebec’s largest natural and organic products store has opened in Laval.

Avril Supermarché Santé opened officially on Thursday, throwing its doors open to the thousands of interested shoppers to checked out the fruits and vegetables, ready-to-eat, supplements and cosmetics sections, as well as a 130-seat bistro-style food court.

Adapting to its customer’s needs and lifestyle, customers can now purchase fresh sustainably sourced fish, homemade organic pizza and roasted chicken, bread and pastries, gelatos, grab-and-go meals and a natural cosmetics section at the 44,000-sq.-ft. store.

The Centre Laval store represents a $10 million investment for the Granby-based supermarket chain founded in 1995, creating 200 jobs and rejuvenating the mall’s north end at the intersection of Saint-Martin and le Corbusier boulevards.

“The opening of our eighth store in Laval is another step towards achieving our ultimate mission of democratizing natural and organic products and making them accessible to all,” says co-founder and co-owner Sylvie Senay.

A highlight of the Laval location is the CultiGo automated vertical farming platform, a technology developed in Quebec by Inno-3B. Avril Laval will grow organic microgreens on-site year-round, a technique that reduces greenhouse gas emissions, eliminates pesticides and produces incomparable freshness. Several varieties and blends of microgreens will be grown at the Laval store, and then be distributed to Avril’s other branches.

Avril was founded in Granby by Sylvie Senay and Rolland Tanguay, and employs more than 1,000 people in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Quebec and Sherbrooke.

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