Jay Baruchel and Made take Canadians on a cross-country road trip from the comfort of their own homes

Jay Baruchel

On April 1, MADE | NOUS, a national initiative that celebrates the works of Canadian creators in film, television, video games and digital entertainment launched its 30 day #MADERoadTrip via its social channels. While the country is practicing social distancing, MADE is challenging its newest ambassador, Canadian comedy treasure Jay Baruchel, to take fans on a coast to coast to coast tour of Canada by posting top recommendations of Canadian content available to stream at home.

Every day, from April 1 to 30 at 12 PM EST, Baruchel will post a recommendation of a Canadian film or television series created in different parts of Canada.

Lovers of Canadian film and TV can follow @BaruchelNDG and @made_nous on Twitter with the hashtags #MADERoadTrip and #ThisIsMADE to check out the title recommendation of the day and share their own favourites from each location.

Québec superstar Marc-André Grondin will embark on a similar virtual road trip guiding NOUS fans through Canadian content using #célébronsNOUS and @célébronsNOUS.

MADE is an initiative that brings together over 30 showbiz industry players. It launched in February 2019 with a 60 second TV spot during the live Oscar pre-show. The spot can be viewed here. MADE has worked with ambassadors Stephan James, Shamier Anderson, Amanda Brugel, Karine Vanasse and David Usher.



— AB

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