Alouettes’ coach Luc Brodeur-Jourdain calling on fans to help Tackle Hunger

“Each dollar will get two dollars of food,” Luc Brodeur-Jordain said. “I know our fans have been great supporters in the past and will continue to do so.”

Purolator’s annual food drive usually gets underway at CFL stadiums each June but with the COVID-19 there has been increased pressure put on the country’s food banks. With that issue, the CFL and Purolator have launched the campaign and are seeking cash donations that can be donated at TackleHunger.ca or BlitzContreLaFaim.ca. One hundred per cent of the donations received will be allocated by Food Banks Canada to its food bank network across the country in an effort to relieve hunger today and prevent hunger tomorrow. “Throughout the COVID-19 pandemic, we’ve seen all Canadians come together to support one another,” President and CEO of Purolator John Ferguson said “ Through our Purolator Tackle Hunger program and the support of our partners like the CFL, we want to further extend this support to even more Canadians relying on food banks as a result of the impact of COVID-19.” Alouettes’ offensive line coach Luc Brodeur-Jourdain is the ambassador for the team, a role he has gladly embraced. “My mom had me when she was 17 and my sister came along two years later,” Luc Brodeur-Jourdain said. “She was a single mom of two kids back in the early 80’s. It was a financial challenge but we had a roof over our heads and food on the table. The bottom line was that we weren’t a rich family back then.” The two-time Grey Cup champion with the Alouettes through his 11 seasons as an offensive lineman, Brodeur-Jourdain is proud to take on the role of ambassador. “WhatI’d like to tell them (the fans), is now is game day,” Brodeur-Jourdain said. “We have to be helpful towards our country, our region. The problems of the need of food didn’t go away so game day is now.” The funds raised will benefit nine food banks throughout the province including Moisson Montreal, the NDG Food Depot and Sun Youth. “Each dollar will get two dollars of food,” he said. “I know our fans have been great supporters in the past and will continue to do so.”

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