The Business Of Business: Me, My Business & I Series: Grow your social media following

Social media has become an integral part of a modern business plan, and it can be tricky to navigate how to increase your followers on mediums like Facebook, Twitter, Instagram, and more. So here are some quick tips on how to grow your social media following.

Create engaging posts. This is key. You may think that you're creating posts that make people want to click, like, etc., but are you really? You want to intrigue your audience, strike a chord with them, and make them feel like they're connected to you. 

Use hashtags. Use them. A lot. And mix them up. Don't keep using the same ones over and over again but variations of the hashtags, and new ones altogether. Check what is trending on a daily basis. Let these hashtags guide you as well.

Interact with your users. As much as it's great to post original content, it's also advantageous to share other people's content. This will establish a connection between that user (and their followers too). Respond to comments on posts. Ask for user feedback. 

Offer them something. Why would someone choose to follow you? You need to offer them something for engaging with your social media, whether that's a specialized service, a unique product, one-of-a-kind advice, and so on.

Host a contest. Contests are a great way to drive new followers to your social media pages. Make it a prerequisite that participants have to tag friends or share the posts in order to enter the contest - this will get your pages out to more people exponentially. 

Jennifer Cox is a regular Suburban columnist and blogger, and writes for daily newspapers as well as national magazines. She's a social media guru, a Suzy Homemaker wannabe, and the mother of a 4-year-old son.

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