A recent press release announced that Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, is partnering up with Sarah Richardson of HGTV Canada’s fan favourite series Sarah Off The Grid. She will appear in a Wayfair.ca TV campaign and will serve as a spokesperson for the brand in Canada, taking people behind the scenes, sharing trend predictions, style tips, and more.
“We're so excited to build on our partnership with Sarah Richardson and provide our Canadian customers with fresh inspiration and ideas from a beloved design influencer,” said Courtney Lawrie, director of brand marketing at Wayfair, in the same release. “We believe partnering with Sarah will help shoppers create spaces they love and encourage them to engage with Wayfair in new ways. Through this collaboration, we’re showing our customers that updating the home can be fun, stress-free, and rewarding.”
Wayfair.ca will leverage Sarah’s expertise to provide innovative solutions for customers on common design dilemmas. She will also help shoppers discover everything Wayfair.ca has to offer by showcasing her favourite pieces from the site, along with ways to incorporate them into any type of space.
“As a designer and renovation expert, what matters most to me is having options when I’m sourcing furniture and décor to complete a project. I’m always searching on Wayfair.ca, and the huge array of products means I can always find what I’m looking for. And as a working mother of two, convenience is key, so having everything delivered right to my door is fantastic,” said Richardson. “I’m thrilled to partner with Wayfair.ca in a new way to show homeowners, design enthusiasts and Wayfair.ca customers my signature tricks to help them live in style and love their home.”
To find out Sarah Richardson’s favourite trends for 2019, visit their website, and follow @wayfaircanada and @sarahrichardsondesign for the latest home decorating and DIY hacks.