Houses & Homes: Real estate - An experience, not a product

Have you ever considered that maybe your home is not a product and more of an experience that prospective buyers need to encounter? Have you ever thought that the relationship you have with your realtor will impact the way you feel about the whole process?

Today’s purchasers are looking for a connection – both with the property and their real estate agent. So what are these traits that potential buyers are looking for? Especially with a lack of inventory, your property should stand out amongst the remaining few. This is where we ask ourselves how to adjust to the new-age buyer.

CHARACTER OVER CAPACITY

No matter the price point, your home should be able to showcase an experience. A smaller home should evoke charm: does it have history behind it, does it convey a lifestyle or a potential and does it provide a need? Display these attributes and let them be known! For the utmost luxurious home, not only should the price tag match the quality, but it should also exhibit a unique sense of quality of life that surpasses their current living situation. Just providing the list of all the extras is not enough, it’s why they NEED those extras. Create a narrative.

PERSONAL CONNECTION

Not limited to buyers, but sellers also want to have that personal connection to their realtor. For some, it is their first time and more attention should be provided in order to understand the steps along the way. Nowadays, people are looking not only for the best agent in sales volume, but an agent they can confide in, work well with and rely on.

A HOME TO GROW IN

Ask yourself what your short-term and long-term goal is before looking for a home. Are you planning to have a child in this home? As a buyer, it is crucial to see where you see yourself and how to align your search to your current & future goals. It is no lie that that the cost of housing has increased and the result leaves buyers to consider a more long-term goal when purchasing. As a seller, show how your home can adapt and meet these needs over time. If it is a small condo, alter that need for a young professional that can help them grow on personal level – whether they are leaving home for the first time or it is a place close to work with no commute in a trendier part of town, allowing them to focus on business and personal endeavours!

For more details on how to appeal to the next generation of buyers or how to set-up your short/long-term goals, please feel free to contact me!

A West Island realtor and resident with a background in marketing and event planning, Jessica’s skills and experience have led her to be an expert in many aspects of the real estate field and earning her an extensive network of both young professionals and seasoned executives. Her talent as a home-stager completes the list of necessities sought after by the most discerning clients! Contact her today for a free marketing evaluation of your home or for more information on the buying process! Contact her by phone 514.465.4197 or email jdire@sothebysrealty.ca, or visit jessicadire.com.

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